The first bag that raises your self esteen

Diagonal Mar Shopping Centre: The first bag that raises your self-esteem. Creative News. Subscribe for more videos!

We wanted to satisfy a need that all women have when buying clothes. Everybody likes to be told how good they look.
For all our Fashion VIP Team members we created "The first bag that raises your self-esteem". A bag with a picture of an attractive young man with a QR code over his mouth. By scanning the code, the smartphone plays a video with the boy's mouth telling you how well your clothes fit and how beautiful you are.

Advertising Agency: JWT, Barcelona, Spain
Executive Creative Director: Alex Martínez
Creative Director: Carles Puig
Copywriters: Oscar Galán, Esteve Cardona
Art Director: Miguel Ángel Rico

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