понедельник, 10 июня 2013 г.

MUY HISTORIA - WEB 'GUERNICA' video case



GyC España: Muy Historia
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URL: http://www.lahistoriahacelahistoria.com

To commemorate the anniversary of Guernica's bombing, Grey created for "Muy Historia" magazine an interactive site telling the causes of the shelling in the Basque city.
To do so, they tried to recreate the events and characters behind the scenes using the same technique as Picasso when immortalizing the catastrophe back then in its famous painting: "Guernica". To do so, we carried out a comprehensive study of the technique and symbols used in the famous painting, and as from then, created in one canvas a new "Guernica", including the facts that caused the shelling. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events.
The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events.
The website was visited for so many people, indeed the brand got many more value.

Advertising Agency: Grey, Spain
Creatives: Antonio Montero, Enric Nel.lo, Fernando Riveros, Matías López Navajas, Nacho Gómez, Juanjo Rogado, Mateto Buitrago, Cristina Malcorra
Accounts: Roberto Sánchez Simón, Mercedes Ruiz
Digital production: Kiko Rodríguez, Óscar García
Ilustrator: Fernando Centrangolo

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