Pink Shirt Day 2013 TV Commercial

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Most anti--bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority.

Advertising Agency: Taxi, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Art Director: Ryan Semeniuk
Copywriter: Alex Bird
Producer: Ann Rubenstein
Account Director: Stephanie Santiago
Account Manager: Becky Holmes
Production Company: Untitled Films
Director: Curtis Wehrfritz
Published: January 2013

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