вторник, 14 мая 2013 г.
The Smartest Baby in the World
LG Electronics: The smartest baby in the world. Creative News
LG wanted to promote their new generation of Smart TV's and announce it In a viral way. the solution we gave them was a candid camera prank. the "victims" were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions.
Advertising Agency: Yehoshua TBWA, Israel
VP digital and innovation: Dudu Dahan
Copywriter: Meir Ohana
Art: Svetlana Levites
Supervisor digital: Dana Siva
Additional credits: Kookuruza Productions