вторник, 14 мая 2013 г.

The Smartest Baby in the World



LG Electronics: The smartest baby in the world. Creative News

LG wanted to promote their new generation of Smart TV's and announce it In a viral way. the solution we gave them was a candid camera prank. the "victims" were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions.

Advertising Agency: Yehoshua TBWA, Israel
VP digital and innovation: Dudu Dahan
Copywriter: Meir Ohana
Art: Svetlana Levites
Supervisor digital: Dana Siva
Additional credits: Kookuruza Productions

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