Adidas: The highest goal

Adidas: The highest goal. Creative News

The final qualifier for the World Cup – a must-win to earn a World Cup berth. As an official sponsor and supplier, adidas Japan K.K. wanted to turn the event into an opportunity to make a connection with its audience using the unifying theme of football. The objective was to create an event that Unites and Engages football fans throughout Japan in support of their national team and generate dynamic connections among football fans in support of their team.

Advertising Agency: TBWA\HAKUHODO, Japan
Executive Creative Director: Kazoo Sato
Associate Creative Director: Takahiro Hosoda
Copywriter: Motonori Sugiyama
Art Director: Hirohumi Nakajima, Keisuke Shimizu
Experience Designer: Kaname Aratame
Production Company: ROBOT Communications

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