MINI Don't make up and drive

MINI Cooper: Misplaced Airbag. Creative News

In Mexico car accidents caused by women while making up and driving are very common. Thinking about their own safety and others, MINI created this campaign to raise awareness among woman drivers, demonstrating that there is a better place to make up than your car.

"There's a place for everything. Don't makeup & drive."

Advertising Agency: Publicis, Mexico
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Director: Jessica Apellaniz, Luis "Madruga" Enríquez
Associate Creative Director: Christian Santacruz "Pimpon"

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