Happy Birthday Sachin An adidas tribute

Adidas: Wall Cricket. Creative News

This is the story of what adidas did to celebrate Sachin Tendulkar's 40th birthday.
There is a cricketer in every Indian. But in our cramped cities, cricket pitches are scarce. Kids look for strips of land between buildings for a game. At adidas, we wondered if cricket pitches and the passion to play could meet. So we added a new feature to the streets. Cricket stumps. We pasted the adidas Wall Cricket Poster in alleys, corridors, parking lots and every possible strip of land in the city. Overnight urban landscapes turned into cricket pitches. And we ended up occupying the most valuable piece of real estate. The hearts of a billion cricketers.

Advertising Agency: TBWA, India
Chief Creative Officer: Parixit Bhattacharya
Creative Director: Parixit Bhattacharya, Rahul Ghosh, Rishi Chanana
Art Director: Prashant Bhor, Rishi Chanana
Copywriter: Srividya Sankaran, Rahul Ghosh, Parixit Bhattacharya
Agency Producer: Hriday Dowerah
Director: Robby Grewal, Siva Romero Iyer
Director of Photography: Tapan Basu
Production Company: Red Ice Productions Pvt Ltd
Music Director: Hanif Shaikh
Editor: Nilesh Girdhar, Rajat
Account Director: Shiv Sethuraman

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