суббота, 1 февраля 2014 г.

Toonies For Tummies: A toonie is all it takes to fill a hungry tummy





Toonies For Tummies: A toonie is all it takes to fill a hungry tummy 
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Grocery stores all across Ontario and Atlantic Canada will be asking shoppers to donate a toonie at checkout to provide breakfast for a hungry child in their community starting February 6th as part of their Toonies for Tummies program. To support Toonies for Tummies, creative agency Capital C has launched an integrated campaign to give people a compelling reason to donate and a way to track their donation. The campaign includes print, in-store, a microsite, social media and an online video.

Advertising Agency: Capital C, Canada

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