Lietuvos draudimas: It's good to keep promises (+плейлист)

Lietuvos draudimas: It's good to keep promises
Creative News & Cannes Lions 2013. Subscribe for more videos!

A TV commercial for "Lietuvos draudimas" - the biggest insurance company in Lithuania. The main objective was to transmit the key merit of the brand - reliability. It's a company implicitly trusted by the people. Aiming to affect such a large audience, we strived to create a conventional, sensitive and emotional story. Pos-test results show unprecedented appeal and intelligibility of the message. A downright success.

Advertising Agency: Adell Taivas Ogilvy, Lithuania
Creatives: Renata Šarkauskaitė, Tomas Kasparavičius
Director: Jovan Todorovic
DOP: Vladan Pavic
Set designer: Kotryna Balčiūnaitė
Costume stylist: Karolina Stasiulė
Soundtrack: Vytautas Rasimavičius, Eglė Sirvydytė
Production company: Somefilms
Published: October 2013

http://ministrypro.blogspot.com/
http://www.facebook.com/MinistryFilm
http://ministryfilm.com/Ministry_Film...
http://ministryfilm.com