Aids Fonds: Let' Spread The Dutch Kiss

Aids Fonds: Let' Spread The Dutch Kiss
Creative News & Cannes Lions 2013. Subscribe for more videos!

Everywhere around the world, people who don't fit the standard are faced with discrimination and violence. This injustice is objected to more and more, and actions against this situation are getting stronger than ever. With Valentine's Day approaching (and everything that's going on right now concerning human rights at the Olympic Games) we wanted to make a positive and loving statement. For the Aids Fonds* Woedend! introduced the Dutch Kiss. A kiss for tolerance, love, and the right to choose your partner. A kiss for everyone, from everyone. Everywhere, always. *(The Aids Fonds is active in fighting aids, within the framework of development aid and fighting poverty.)

Advertising Agency:Woedend!, Amsterdam, Netherlands
Creative Director:Merien Kunst, Lennart Driessen
Art Director:Paul van Uden
Copywriter:Annigje Jacobs
Project:Majke Hogendorp
Edit:Dutch Toast
Sound:Soundware

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