FirstBank: Restore your faith in free, Experiment

FirstBank: Restore your faith in free, Experiment 
Creative News & Cannes Lions 2013. Subscribe for more videos!

To promote free checking (which banks seldom offer any more), campaign opens by acknowledging how much consumers have come to distrust "free," then asks, "what if free really just meant free?" Concurrent with the advertising and targeting the same demo, FirstBank sponsors random, surprise, and undeniably free giveaways (500 delivery pizzas, 1500 lunch truck meals, over a hundred pedicab rides, two iPads), all tagged "Free Happens."

Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jeremy Seibold
Art Director: Austin O'Connor
Copywriter: Tim Kelly
Executive Creative Director: Jonathan Schoenberg
Agency Prod.: Susan Fisher
Prod. Co.: HSI
Dir.: Ryan Ebner
D.P.: Igor Jadue-Lillo
Executive Prod.: Michael McQuhae
Line Prod.: Craig Repass
Editorial / Post: Cosmo Street
Editor: Katz
Assistant Editor: Zoe Mougin
Prod.: Patty Paz
Color Correct: Company 3
Telecine Operator: Mike Pethel
Sound Design: Lime Studios
Engineer: Dave Wagg
Animation: Nave, Los Angeles
Designer: Evan Parsons
Aired: July 2013

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