NSW Rural Fire Service: Planning to make a plan, is not a plan - Computer

NSW Rural Fire Service: Planning to make a plan, is not a plan - Computer
TV Australia & NZ Australia Public interest JWT NSW Rural Fire Service
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Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately.

Advertising agency: The Campaign Palace/JWT, Sydney, Australia
Chief Creative Officer: Reed Collins
Art Director: John Koay
Copywriters: Reed Collins, Karl Fleet
Designer: Helen Sham
Producer: Vicky Rhedey
Planning Director: Karen Dwyer
Group Account Director: Toby McKinnon
Account Directors: Holly McDavitt, Sari De
Production Company: Plaza Films
Director: Dave Klaiber
Producer: Rach Paget
Casting: Toni Higginbotham
DOP: Daniel Ardilley
Editor: Danny Tait
Post Production: Heckler
Sound: Nylon - Simon Lister

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