It's Not Complicated Up Top Commercial AT&T. HD

AT&T: Up Top 
TV Americas United States Electronics & Technology BBDO AT&T. Creative News

This past weekend, during television coverage of the NCAA Men's Basketball Championship "Elite Eight," AT&T debuted the latest iteration of its popular "It's Not Complicated" campaign. Only this time, the advertising is of legendary proportions. Tapping into the basketball theme, the new ads star slightly bigger "kids": basketball legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell. Legends of the game, these four former players know, first-hand, the value of being bigger and faster -- just like AT&T's wireless network.

Advertising Agency: BBDO Atlanta and BBDO New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Erik Fahrenkopf, LP Tremblay
Creative Directors: Stephen McMennamy, Alex Russell
Associate Creative Director / Art Director: Rory Odani
Associate Creative Director / Copywriter: Jason Miller
Art Director: Jesse Snyder
Copywriter: Carl Jannerfeldt
Director of Integrated Production: Dave Rolfe
Producer: Angela Narloch
Music Producer: Melissa Chester
Business Affairs Manager: Cristina Blanco
Production Company: Caviar
Director: Jorma Taccone
Director of Photography: Mark Williams
Executive Producer: Michael Sagol
Line Producer: BP Cooper
Editing: Lost Planet
Editor: Chris Huth
Executive Producer: Krystn Wagenberg
Producer: Lauren Hafner Addison
Visual Effects: Spontaneous NY
Producer: Bryce Edwards

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