Activate Drinks: Stop Vitamin Cruelty

Activate Drinks: Stop Vitamin Cruelty 
Creative News & Cannes Lions 2013. Subscribe for more videos!

Creature vs. Culture invented, executed and takes full responsibility for the Stop Vitamin Cruelty campaign for Activate drinks. We hit New York and LA with a barrage of helpless vitamin PSA's in print, video and online media to make sure you know this: Drink Activate, or drink deteriorated vitamins. You didn't know you had a choice. Now you do. Drink fresh vitamins. Do the right thing.

Advertising Agency: Creature vs Culture, NY, USA

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