Creative News: апреля 2013

вторник, 30 апреля 2013 г.

Doctors without Borders Jonas

Doctors Without Borders: Good Intentions. Creative News

Advertising Agency: Kommunikationsbureauet København, Copenhagen, Denmark
Crreative Director/Art Director: Tobias Rosenberg
Creative Director/Copywriter: Peter Farver
Director: Mikkel Munch-Fals

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Doctors without Borders AnnSophie

The decision a cliffhanger AD 3

Federal Office of Public Health Switzerland: Cliffhangers .Creative News

Advertising Agency: Leo Burnett, Switzerland
Executive Creative Director: Johannes Raggio
Creatives: Peter Brönnimann, Johannes Raggio, Pablo Schencke
Agency Producer: Erasmo Palomba
Account Manager: Michael Gassler
Account Assistant: Nino Zuberbühler
Director: Micha Lewinsky
Production Company: stories AG Zurich
Producer: Yves Bollag
Line Producer: Lourdes Ribas
Production Assistant: Billy Bains
DoP: Daniela Knapp
Music: Markus Schönholzer, Micha Lewinsky
Editing: Beni Fueter
Postproduction Supervisor: Denis Spycher
Color Grading: Fabian Kimoto
Sound Design: Gian Dolder
Sound Mix: Jingle Jungle Zurich
3D: Tamas Fiedler

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The decision a cliffhanger AD 1

The decision a cliffhanger AD 2

MTV #USEITDICK Jumping Jacks

MTV: #USEITDICK. Creative News

MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.

Advertising Agency: Loducca, Brazil
Creative Director: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Copywriter: Thiago Bocatto
Art Director: Maria Eduarda Di Pietro
Agency Producer: Ana Luisa Andre, Claudia Stancev
Account Supervisor: Fernão Cosi, Fabiane Veiga
Advertiser's Supervisor: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager: Flávia Godoy
Planner: Ken Fujioka, Daniel De Tomazo
Producer: Larissa Luisi
Director: Del
D.O.P: Rafael Levy
Editing Company: Conspiração Digital
Post Production: Ricardo Souza
Executive Director: Cristina Lopes

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Happy Birthday Sachin An adidas tribute

Adidas: Wall Cricket. Creative News

This is the story of what adidas did to celebrate Sachin Tendulkar's 40th birthday.
There is a cricketer in every Indian. But in our cramped cities, cricket pitches are scarce. Kids look for strips of land between buildings for a game. At adidas, we wondered if cricket pitches and the passion to play could meet. So we added a new feature to the streets. Cricket stumps. We pasted the adidas Wall Cricket Poster in alleys, corridors, parking lots and every possible strip of land in the city. Overnight urban landscapes turned into cricket pitches. And we ended up occupying the most valuable piece of real estate. The hearts of a billion cricketers.

Advertising Agency: TBWA, India
Chief Creative Officer: Parixit Bhattacharya
Creative Director: Parixit Bhattacharya, Rahul Ghosh, Rishi Chanana
Art Director: Prashant Bhor, Rishi Chanana
Copywriter: Srividya Sankaran, Rahul Ghosh, Parixit Bhattacharya
Agency Producer: Hriday Dowerah
Director: Robby Grewal, Siva Romero Iyer
Director of Photography: Tapan Basu
Production Company: Red Ice Productions Pvt Ltd
Music Director: Hanif Shaikh
Editor: Nilesh Girdhar, Rajat
Account Director: Shiv Sethuraman

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The decision a cliffhanger

MTV #USEITDICK Male Mermaid

MTV #USEITDICK Tennis Player

GRANOLA 'Bedroom'

Granola: Future, Bedroom. Creative News

Advertising Agency: Marcel, Paris, France
Creative Directors: Emmanuel Lallevé, Florent Imbert
Art Director: Ludovic Marrocco
Assistant Art Director: Astrid Devaurs
Copywriter: Damien Calla
Director: Jeff Low
TV production: Cleo Ferenzci / WAM
Music Production / Sound Design: Clémens Hourrière
Production Company: Les Télécréateurs
Producer: Geneviève Triquet
Post-production: Jeanne Raibaut, Lauriane Coulon, Clément Germain / WAM

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The ultimate speed date

Renault Clio RS: The ultimate speed date. Creative News

Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Fabien Hujeux
Copywriter:Louis Haffreingue
Account Director: Francis Lippens
Account Manager: Julie Oostvogels
Production Company: Lovo Films

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воскресенье, 21 апреля 2013 г.

Hoop Dome 'Bring Your Game'

Hoop Dome: Bring Your Game. Creative News. Subscribe for more videos!

Director / Producer: Charles Wahl @ The Corner Store
Director Of Photography: Rion Gonzales
Post Production: Relish
Editor: Chris Murphy
Transfer: Alter Ego
Colorist: Wade Odlum
Audio Post Production: SNDWRX
Producer: Didier Tovel
Online & VFX: 567 VFX

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Mitsubishi ASX: Octopus

Mitsubishi ASX: Octopus. Creative News. Subscribe for more videos!

Advertising Agency: Agẽncia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Rafael Pitanguy, Humberto Fernandez
Copywriter: Rafael Pitanguy
Art Director: Humberto Fernandez
Accounts: Marcelo Passos, Carolina Barretto, Carolina Pires, Carlos Larotonda
Producers: Rodrigo Ferrari, Patricia Melito, Valdir dos Santos, Caroline Reis
Production Company: Zeppelin Filmes
Director: Martin Hodara
Director of Photography: Christian Cottet
Editor: Federico Brioni
Post-Production Company: Edmundo Machado, Zeppelin, Bitt
Sound Design: Junk, OM

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Once Again ~ THE TAGGING DRIVE ~ Case Study

Once Again: The tagging Drive Case Study. Creative News. Subscribe for more videos!

URL: www.facebook.com/onceagainbangalore

Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money.
and tagged 'Once Again' to things worth donating -- shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore's biggest tagging drive.
It collects items people don't use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community --
supporting a crèche for their children, providing vocational training to women and computer training to young adults.
The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand.

Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation.
We used Facebook -- a place where they hang out everyday -- to involve them in this cause, by making the act of donating fun and engaging.

Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends' old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, "You've been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate." The page also invited them to become Facebook volunteers and spread the word by tagging their friends.

The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends.
In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale
at their thrift shop, giving the underprivileged an access to goods they couldn't afford otherwise. The monies generated from the sale of these goods increased by 462%,
which is being recycled to support its activities. And it all started with a tag.

Advertising Agency: Ogilvy & Mather, Bangalore, India
President: Poran Malani
Senior Vice President: Vikram Menon
Executive Creative Director: Ajanta Barker
Creative Director: Anoop Sathyanand
Associate Creative Director / Art Director: Siju RS
Copywriters: Bhumika Udernani, Dipika Aranha
Planners: Venkataraghavan Srinivasan, Manasi Trivedi
Production: Foxfilms.in
Additional Credits: Yousef Anani, Rishad Melethil, Junaid Rahman, Rahul Antony

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El peor final es el que nunca termina (2013)

Association for the right to die with dignity: The worst end. Creative News. Subscribe for more videos!

Advertising Agency: TBWA, Barcelona, Spain
Exec. Creative Director: Ramón Sala
Art Directors: Hugo Barberá, Irene Clúa
Copywriter: Carlos Navarro
Agency Producer: Ignasi Céspedes
Production company: Oxygen
Director: Javier Navarro
Producer: Tito and Coca Aitana
Exec Producer: Olga Duerto
Cinematographer: Inigo Zubicaray
Postproduction: Metropolitana
Sound: Oído

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baby&me - the new evian film

Evian: Baby & Me. Creative News. Subscribe for more videos!

Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Art Director: Agnes Cavard
Associate Art Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Elise Herfort
Photographer: Benni Valsson
Art Buyer: Nathalie Gruselle
Production: Isabelle Severi / Rita Prod
Print Producers: Sarah Belhadj, Annick Audoux
Media Strategy Director: Martine Picard
Media Agency: Havas Media International

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EL STRESSTEST

Nivea: Stresstest. Creative News. Subscribe for more videos!

Director: Diego Martinez
Production Company: Caponeto

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пятница, 19 апреля 2013 г.

Playboy VIP for Her Film

Playboy: Limousine for her
TV Europe France Health & Beauty DDB Playboy. Creative News. Subscribe for more videos!

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Alexis Benoit
Art Director: Paul Kreitmann
Production company: Les Télécréateurs
Director: perlorian brothers
Account Director: Xavier Mendiola
Planner: Fabien Leroux
Sound: THE
Client Team Director: Jurgen Scharfenstein
Agency Producer: Emilie TALPAERT
Agency Producer: Sophie Megrous
Account team: Julie Garguillo
Account team: Timothee Desruelles

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Playboy VIP for Him Film

Playboy: Limousine for him
TV Europe France Health & Beauty DDB Playboy. Creative News. Subscribe for more videos!

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Alexis Benoit
Art Director: Paul Kreitmann
Production company: Les Télécréateurs
Director: perlorian brothers
Account Director: Xavier Mendiola
Planner: Fabien Leroux
Sound: THE
Client Team Director: Jurgen Scharfenstein
Agency Producer: Emilie TALPAERT
Agency Producer: Sophie Megrous
Account team: Julie Garguillo
Account team: Timothee Desruelles

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What if wild animals ate fast food

What if wild animals ate fast food
Creative News. Subscribe for more videos!

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вторник, 16 апреля 2013 г.

Unicef Child Abuse Prevention - Costume. Creative News

Unicef Child Abuse Prevention: Costume. Creative News. Subscribe for more videos!

Clio 12 - Silver Film TV / Cinema - UNICEF "Costume"
Advertising Agency: Ogilvy & Mather, Chile
Chief Creative Officer: Cesar Agost Carreño
Creative Directors: Nicolas Neumann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandra García
Copywriters: Nicolas Neumann, Felipe Manalich, Miguel Munoz, Matías Rodríguez
Agency Producer: Marcela Carcamo
Director: Sergio Pineda
Account Manager Carola Munita
Planner: Ranjiv Ramgolam
Published: January 2011

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понедельник, 15 апреля 2013 г.

Hologram Abri made for Nike with Holocube

Nike: Hologram Abri.Creative News

Nike is using holographic 3-D advertising to promote their new "Free" running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

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Base Ingles 2m

Mater Natura: Cage Elevator. Creative News

Current Situation:   The trafficking of wild animals is now worth US$20 billion per year.  Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.  Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.   The idea:   Ensure that people have the same feeling as a captured animal.  

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo

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Crash and Compute featuring Emil de Waal + Spejderrobot - New Normal

Crash and Compute: New Normal

1 music video, 462 unique covers -- a beat, is a clip, is a cover.

This music video, for the danish electronic duo called "Crash and Compute", also serves as the material for the album covers. The video clips were found by searching the words "crashing" and "computing" on Getty Images and afterwards cut to match the beats of the track. The first frame in each clip is then turned into a unique cover, so the audience can get their own piece of the music video. See all the covers and the project at www.crashandcompute.com

Advertising Agency: SELIGEMIG, Frederiksberg C, Denmark
Creative Director: Simon Engstrøm
Art Director: Jonas Quist
Copywriter: Daniel Norit
Additional credits: Cathrine Koppel

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Solo - the world's largest message in a bottle, status April

Solo softdrink: The world's largest message in a bottle. Creative News

The bottle is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world's best soda. And the fans can make a guess where it will end up at solo.no.

Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Martin R. Thorsen, Karin Lund, Dennis Tönnkvist
Copywriters: Øystein Halvorsen, Bjørnar Buxrud
Project managers: Cecilie Thue, Monica Rosengren
Account managers: Linda Kling, Eivind Moe
Bottle: Hydrolift / Eker Design
Film: Anti Media
Camera: Making waves
Batteries / Solar panels: Sunwind
Web production: Try/Apt
Web developers: Knut Skåla, Pål Smitt-Amundsen, Thomas Sømoen
Design: Richard Rosenlund, Thomas Bråthen
PR: Niche AS
Media agency: OMD

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New IKEA advert 2013 - Time For Change Music Video

IKEA: Time For Change. Creative News. Subscribe for more videos!

Advertising Agency: Mother, London, United Kingdom
Creative Director: Mother
Copywriter: Mother
Production Company: Biscuit Filmworks
Director: Mike Maguire
Producer: Gustav Geldenhuys
Executive Producer: Colleen O'Donnell, Orlando Wood
DoP: Ulla Pontikos
Agency Producer: Mother

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Heineken Ignite

пятница, 12 апреля 2013 г.

LesFurets.com Pirate

LesFurets.com: Pirate
TV Europe United Kingdom Professional services VCCP LesFurets.com. Creative News

Advertising Agency: Vccp Blue, London UK
Executive Creative Director: Darren Bales
Creative Director: Matt Lloyd
Copywriter: Mathieu Grichois
Art Director: Yann-Gael Cobigo
Director: Sam Fell
Published: March 2013

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вторник, 30 апреля 2013 г.

воскресенье, 21 апреля 2013 г.

пятница, 19 апреля 2013 г.

вторник, 16 апреля 2013 г.

понедельник, 15 апреля 2013 г.