воскресенье, 23 июня 2013 г.

UTEC. Potable Water Generator



UTEC, "Potable Water Generator"
Mayo Draftfcb, Lima, Peru

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14 SOUTHERN COMFORT 'Whatever's Comfortable Beach'



Southern Comfort, "Whatever's Comfortable: Beach"
Wieden + Kennedy, New York

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21 - RAGU 'A Long Day of Childhood'



Ragú, "A Long Day of Childhood"
Barton F. Graf 9000, New York

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Carlton Draught Beer Chase



Carlton Draught, "Beer Chase"
Clemenger BBDO, Melbourne, Australia

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KAYAK Roommates



Kayak, "Roommates"
Barton F. Graf 9000, New York

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GPS to Get Lost - Jeep



Jeep, "GPS to Get Lost"
Leo Burnett, Buenos Aires, Argentina

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25 ESPN 'Team Spirit'



ESPN, "Team Spirit"
Wieden + Kennedy, New York

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Dove Real Beauty Sketches



Dove, "Real Beauty Sketches"
Ogilvy & Mather, São Paulo, Brazil

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33 INTEL + TOSHIBA 'The Beauty Inside'



Intel, "The Beauty Inside"
Pereira & O'Dell, San Francisco

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AXE Susan Glenn Commercial



Axe, "Susan Glenn"
BBH, New York

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29 OREO 'Oreo Daily Twist'

Dumb Ways to Die



Metro Trains Melbourne, "Dumb Ways to Die"
McCann, Melbourne, Australia

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Smart fortwo - Offroad


Smart fortwo - Offroad

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The Beauty Inside Episode 1 - Hello My Name is Alex



The Beauty Inside Episode 1 - Hello My Name is Alex

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8 WATER IS LIFE 'Hashtag Killer'



Water Is Life, "Hashtag Killer"
DDB, New York

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10. JOHN F. KENNEDY PRESIDENTIAL LIBRARY & MUSEUM 'Clouds Over Cuba'



JFK Presidential Library, "Clouds Over Cuba"
The Martin Agency, Richmond, Va.

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24. ST JOHN AMBULANCE "Helpless"



St. John Ambulance, "Helpless"
BBH, London

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20 PRIME TV 'Call Girl'



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Nike, "Jogger"



Coca-Cola, "Small World Machines"
Leo Burnett, Sydney, Australia

Coca Cola Small World Machines - Bringing India & Pakistan Together


Coca-Cola, "Small World Machines"
Leo Burnett, Sydney, Australia

3 OLD SPICE 'Muscle Music'



Old Spice, "Muscle Music"
Wieden + Kennedy, Portland, Ore.

YWCA: Demand Equal Pay



YWCA: Demand Equal Pay
TV Australia & NZ New Zealand Public interest DDB YWCA Cannes Lions 2013
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Advertising Agency: DDB Group, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Steve Kane
Copywriter / Art Director: Jonathan McMahon
Art Director / Copywriter: Lisa Fedyszyn
Copywriter / Art Director: Simone Louis
Art Director / Copywriter: Toby Morris
TV agency producer: Jane Mill
Print Producer: Andy Robilliard
Print Designer: Amanda Summersby
Account Director: Jenny Travers
Account Executive: Amy Pollock
Planner: Jamie Barrett

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Oreo: Bedtime


Oreo: Bedtime
TV Americas United States Confectionery & Snacks The Martin Agency Oreo
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Advertising Agency: The Martin Agency, USA
Executive Creative Directors: Joe Alexander, Jorge Calleja
Creative Directors: Dave Muhlenfeld, Magnus Hierta
Art Director: Brig White
Executive Producers: Steve Humble, Kathy Lippincott
Producer: Heather Tanton
Associate Producer: Caroline Helms
Account Team: Rich Weinstein, Laurel Busony, Molly Holmes, Chloe Bos
Planning Director: John Gibson
Production Company: Smuggler
Live Action Producer: Steve DeVore
Director: Psyop
Creative Directors: Todd Mueller, Kylie Matulick
Director of Photography: Florian Stadler
VFX Company: Psyop
Executive Producer: Luisa Murray
Producer; Shannon Alexander
Creative Director: Todd Mueller, Kylie Matulick
VFX Supervisor: Lane Jolly
Designers: Georgia Tribuiani, Velwyn Yossy, Zoe Wishart
Storyboard Artist: Hugh Keenan
Editor: Brett Nicoletti
Lead Technical Director: Kim Stevenson
Lead Flame: Kim Stevenson
Compostior: Kim Stevenson
Animators: Kendra Ryan, Dylan Spears
Colorist: Kim Stevenson
Music Company: Elias Arts
Composer: Fritz Doddy
Executive Producer: Kala Sherman
Original Music: Dave Muhlenfeld

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AER: Radio Ambulance



AER: Radio Ambulance
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Advertising Agency: Maruri Grey, Ecuador
Chief Creative Officer: Daniel Pérez Pallares
Executive Creative Directors: Pipo Morano
Creative Directors: Luis Campoverde, Alejandro Peré
Art Directors: Luis Campoverde, Jimmy Cobos
Copywriters: Daniel Perez, Alejandro Peré
Electrical Engineering: Carlos Bosquez
Additional Credits: FPS Films

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Super-Pharm: The trail of perfume



Super-Pharm: The trail of perfume
TV Asia Israel Pharmaceutical Saatchi & Saatchi Superpharm Life
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Advertising Agency: BBR Saatchi & Saatchi, Tel-Aviv, Israel
Creative Directors: Nadav Presman, Sharon Refael
Art Director: Michal Gonen
Copywriter: Orit Bar-Niv
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Group Account Head: Shani Shaul
Account Supervisor: Yael Sulzbacher
Account Executives: Lia Glikman, Yarden Enosh
Senior Planner: Nir Abraham
Planner: Doron Bar-Gil
Traffic: Ronit Doanis, Michal Mena
Media: Vered Mevorach, Oleg Shaposhnikov, Yael Attar, Einat Levi
Production Company: Shoshi & Udi
Director: Ram Baruch
Costume Designer: Maor Tzabari
Setting Designer: Shmulik Ben-Shalom
Dance Group: Inbal Pinto / Avshalom Pollak Dance Company
Music: Shmulik Noifeld, Avi Balleli

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суббота, 22 июня 2013 г.

Tampax: Swim



Tampax: Swim
TV Europe Russia Health & Beauty Tampax
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Fujitsu: What The Hell



Fujitsu: What The Hell
TV Americas Canada Electronics & Technology Tank Fujitsu
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Satan's fuming when someone installs the only appliance banned in hell.

Advertising Agency: TANK, Montréal, Canada
Creative Directors: Alexandre Gadoua, Jean-François Houle
Art Director: Olivier Ventura
Copywriter: Jean-François DaSylva-LaRue
Director: Yan Giroux / Cinélande
DOP: Olivier Laberge
Postproduction: Cadie Desbiens-Desmeules / Boogie Studio
Sound Design: Denis-Éric Pedneault / Boogie Studio
Published: June 2013

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Volkswagen: Satisfaction



Volkswagen: Satisfaction
TV Europe France Automotive V Volkswagen
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Advertising Agency : .V., France
Creative Director: Christian Vince
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Director: David Gray
Production: Carnibird
Released: June 2013

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McDonald's: Ripple effect



McDonald's: Ripple effect
TV Americas United States Food Arnold McDonald's
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Lebron and Stephen A. Smith feud over "Greatest-of-All-Time". Stephen A. takes issue with a tweet from LeBron reading "Chicken McNuggets #GreatestAllTime," asking, "Ever heard of the Quarter Pounder with Cheese LeBron? Whatever happened to the Big Mac?" The debate created a ripple effect of responses from viewers across the country, all chiming in to give their two cents on the greatest McDonald's item.

Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Creative Directors: Craig Miller, Pete Shamon
Art Director: Marcus Chin-Quee
Copywriter: Jeff Vitkun
Business Affairs: Jen Wrentmore
Sr. Broadcast Producer: Sean Vernaglia
Producer: Whitney Bogosian
Sr. Group Marketing Director: Catherine Ellefson
Sr. Marketing Producer: Dan Gross
Production Company: Hungry Man
Director: Dave Laden

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пятница, 21 июня 2013 г.

AXE: The Axe Protest



AXE: The Axe Protest
Creative News. Subscribe for more videos!

Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Copywriter: Mark Kovalevsky
Art Director: Yash Deb
Additional Credits: Chris Madison, Kenneth Njihia, Stephen Baya, Elijah Masua, Mary Anne Mumbi

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среда, 19 июня 2013 г.

Super-Pharm: The trail of perfume



Super-Pharm: The trail of perfume
TV Asia Israel Pharmaceutical Saatchi & Saatchi Superpharm Life
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Advertising Agency: BBR Saatchi & Saatchi, Tel-Aviv, Israel
Creative Directors: Nadav Presman, Sharon Refael
Art Director: Michal Gonen
Copywriter: Orit Bar-Niv
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Group Account Head: Shani Shaul
Account Supervisor: Yael Sulzbacher
Account Executives: Lia Glikman, Yarden Enosh
Senior Planner: Nir Abraham
Planner: Doron Bar-Gil
Traffic: Ronit Doanis, Michal Mena
Media: Vered Mevorach, Oleg Shaposhnikov, Yael Attar, Einat Levi
Production Company: Shoshi & Udi
Director: Ram Baruch
Costume Designer: Maor Tzabari
Setting Designer: Shmulik Ben-Shalom
Dance Group: Inbal Pinto / Avshalom Pollak Dance Company
Music: Shmulik Noifeld, Avi Balleli

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BOS Ice Tea: Bee



BOS Ice Tea: Bee
TV Africa South Africa Non-alcoholic drinks Tonic BOS Ice Tea
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BOS Ice Tea's latest offering comes in the form of a viral video shot and produced by Tonic Africa, South Africa. The spot features their energy variant BOS Energy -- a healthy, lightly sparkled organic Rooibos ice tea, with a natural cranberry flavour that gives you juice -- without the nervous edge. The spot follows two energetic youths on their way to play a game of basketball. One of the guys finishes off a BOS Energy drink and casually tosses the can into a nearby bin. An inquisitive bee finds the drink irresistible and disappears into the can for a taste. After a few sips, the bee starts buzzing ferociously until it lifts the can under it's newly found energy and flies away with it.

Advertising Agency: Tonic Africa, Cape Town, South Africa
Executive Business Director: Jason Slinger
Account Executive: Kirsty Webster
Creative Director: Vincent Raffray
Copywriter: Richard Marshall
Art Director: Peter Walker
Agency Producer: Alexis Roberts
Production House: In-house
Directors: Peter Walker, Vincent Raffray
DOP: Vincent Raffray, Peter Walker
Special Effects: Three-Two-One Enterprises
Bee Keeper / GoPro Aerial: Voytek Modrzewski
Quadrocopter Pilot: Toni Unterberger
Off-line Edit: The Bridge
Post Producer: Charles Champion
Editor: Morné Jacobsz
Post Production: Searle Street Post
Final Grade: David Grant
On-line: Charmaine Greyling

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YWCA: Demand Equal Pay



YWCA: Demand Equal Pay
TV Australia & NZ New Zealand Public interest DDB YWCA Cannes Lions 2013
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Advertising Agency: DDB Group, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Steve Kane
Copywriter / Art Director: Jonathan McMahon
Art Director / Copywriter: Lisa Fedyszyn
Copywriter / Art Director: Simone Louis
Art Director / Copywriter: Toby Morris
TV agency producer: Jane Mill
Print Producer: Andy Robilliard
Print Designer: Amanda Summersby
Account Director: Jenny Travers
Account Executive: Amy Pollock
Planner: Jamie Barrett

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Oreo: Bedtime


Oreo: Bedtime
TV Americas United States Confectionery & Snacks The Martin Agency Oreo
Creative News. Subscribe for more videos!

Advertising Agency: The Martin Agency, USA
Executive Creative Directors: Joe Alexander, Jorge Calleja
Creative Directors: Dave Muhlenfeld, Magnus Hierta
Art Director: Brig White
Executive Producers: Steve Humble, Kathy Lippincott
Producer: Heather Tanton
Associate Producer: Caroline Helms
Account Team: Rich Weinstein, Laurel Busony, Molly Holmes, Chloe Bos
Planning Director: John Gibson
Production Company: Smuggler
Live Action Producer: Steve DeVore
Director: Psyop
Creative Directors: Todd Mueller, Kylie Matulick
Director of Photography: Florian Stadler
VFX Company: Psyop
Executive Producer: Luisa Murray
Producer; Shannon Alexander
Creative Director: Todd Mueller, Kylie Matulick
VFX Supervisor: Lane Jolly
Designers: Georgia Tribuiani, Velwyn Yossy, Zoe Wishart
Storyboard Artist: Hugh Keenan
Editor: Brett Nicoletti
Lead Technical Director: Kim Stevenson
Lead Flame: Kim Stevenson
Compostior: Kim Stevenson
Animators: Kendra Ryan, Dylan Spears
Colorist: Kim Stevenson
Music Company: Elias Arts
Composer: Fritz Doddy
Executive Producer: Kala Sherman
Original Music: Dave Muhlenfeld

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вторник, 18 июня 2013 г.

Dave Thomas Foundation Canada: The story of I




Dave Thomas Foundation Canada: The story of I
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Advertising Agency: MacLaren McCann, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Marc Melanson, Duncan Porter, Dave Stubbs
Producer: Sarah Michener
Client Services: Sandra Avey, Auggie Senis
Programmers: Joel Ray, Grayson Matthews
Music: Grayson Matthews
Lyrics: Marc Melason, Dave Stubbs / The Ebeling Group
Director: Cadux
Illustration: Bianca Viani
Animation Assistant: Ana Carolina Antunes

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Poker Friends: Rub it in Your Friends' Faces



Poker Friends: Rub it in Your Friends' Faces
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Advertising Agency: EGG Productions, Tel Aviv, Israel
Creative Director: Yotam Guendelman

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Strategic Milk Alliance: Anthem



Strategic Milk Alliance: Anthem
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Not everything we did when we were kids made sense, but one thing that did make sense was drinking milk with foods like cookies and grilled cheese. The Strategic Milk Alliance's new campaign by the integrated team at DDB Canada's Vancouver office is designed to remind us that drinking milk with our favourite foods was great when we were kids and it still tastes just as good now.

Advertising Agency: DDB, Vancouver, Canada
Executive Creative Director: Dean Lee, Cosmo Campbell
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Agency Producer: Karen Brown
Account Team: Patty Jones, VP Client Services; Svetlana Connolly, Account Director
Strategy: Rob Newell, Director, Strategic Planning
Social Media Strategy: Marty Yaskowich, Managing Director, Tribal Vancouver
Media Company: OMDProduction Company: Soft Citizen (www.softcitizen.com)
Director: Arni Thor Jonsson
Director of Photography: Adam Richards
Line Producer: Ed Callaghan
Post-Production Company: School Editing
Editor: Jon Devries
Online Editor: Mike Bishop
Colourist: Eric Whipp
Audio House: Apollo Studios
Audio House Producers & Engineers: Yan Dal Santo, Daenan Bramberger, Harry Knazan
Casting Agency: Kirsten DeWolfe

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Rodrigo de la Calle Restaurant: Cous Cous



Rodrigo de la Calle Restaurant: Cous Cous
TV R+P Rodrigo de la Calle Restaurant
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Advertising Agency: R+P, Madrid, Spain
Creative Director: Alfonso Velasco
Art Director: Anna Mesz
Copywriter: Carlos Levin
Director: Alvaro Arancon
Producer: Rafa Endeiza
Production Company: Attic
Music: Daniel Maldonado
Published: June 2013

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Rodrigo de la Calle Restaurant: Melon



Rodrigo de la Calle Restaurant: Melon
TV Europe Spain Food R+P Rodrigo de la Calle Restaurant
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Advertising Agency: R+P, Madrid, Spain
Creative Director: Alfonso Velasco
Art Director: Anna Mesz
Copywriter: Carlos Levin
Director: Alvaro Arancon
Producer: Rafa Endeiza
Production Company: Attic
Music: Daniel Maldonado
Published: June 2013

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Rodrigo de la Calle Restaurant: Pumpkin



Rodrigo de la Calle Restaurant: Pumpkin
TV Europe Spain Food R+P Rodrigo de la Calle Restaurant
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Advertising Agency: R+P, Madrid, Spain
Creative Director: Alfonso Velasco
Art Director: Anna Mesz
Copywriter: Carlos Levin
Director: Alvaro Arancon
Producer: Rafa Endeiza
Production Company: Attic
Music: Daniel Maldonado
Published: June 2013

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Vancouver Aquarium: Jellyfish Odyssey



Vancouver Aquarium: Jellyfish Odyssey
TV Americas Canada Recreation & Leisure Vancouver Aquarium
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Discover new life forms.

Created by the in-house team, featuring footage from the current exhibit. Learn more about these and other jelly species during Jelly Invasion, a special Vancouver Aquarium exhibit on now until November 12, 2013

Advertising Agency: RIX Digital Content Lab, Vancouver, Canada
Creative Director: Jeff Heywood
Copywriter: David de Haas
Photographer: Neil Fischer
Editor: David de Haas
Published: June 2013

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Ubisoft, The Crew: Chase




Ubisoft, The Crew: Chase
TV Europe United Kingdom Games & Toys Ubisoft The Crew
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French animation collective Andy's are back with a new trailer for the open-world racing game "The Crew." After taking home prizes at Cannes Lions, NY Festivals, Epica, Clio and the Andys Awards for the Sequoia "Snail" ad and the game trailer for "ZombiU." It's no surprise "The Crew" is nothing short of a CGI masterpiece.

A cross between high-art car commercial and "Fast and Furious," the trailer illustrates the concept of this customizable, multiplayer game in mesmerizing detail we watch car parts assemble like magnets, a feat that required extensive technical prowess and monitoring. The Andy's said they hope that this trailer would grab the attention of hard-core game fans as well as casual players. Mission accomplished.

Director: Andy's
Production: Ubisoft Production Internationale
Post production: Unit image
Published: June 2013

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пятница, 14 июня 2013 г.

KIA Cerrato: Pick Of The Day



KIA Cerrato: Pick Of The Day
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Advertising Agency: Innocean Worldwide, Australia
Creative Director: Scott Lambert
Copywriter: Matt Cramp
Art Director: Rua Perston
Head of Broadcast: Tania Templeton
Planning Director: Kathy O'Connor
Group Business Director: Simon Hornery
Business Director: Janine Allan
Production Company: Photoplay
Director: Tom Oakes
Producer: Belinda Dean
Executive Producer: Oliver Lawrence
DOP: Ross Giardina
Editor: Tom Oakes

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A Gift Of Innocence For Mr. President



Jaringan Advokasi Tambang (Mining Advocacy Network): A gift of innocence for Mr. President
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A true story about innocence, of these Porong Sidoarjo children — victims of mudflow — crafting a bust statue gift made of mud for the President Susilo Bambang Yudhoyono (SBY), and personally delivering it to the Presidential Palace, 462 miles away from their home — Besuki Village, Porong Sidoarjo, East Java, Indonesia.

Advertising Agency: Grey, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Senior Art Directors: Ogi Prayoga, Berry Dawanas
Copywriters: Adyasa Devindra, Galih Dion Prayoga, Randy Rinaldi
Junior Graphic Designer: Ekariana F. Irawan

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Alia2: Superheroes do not exist



Alia2: Superheroes do not exist
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Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Joan Vidal, Fer García
Art Director: Fer García
Copywriter: Joan Vidal
Production Company: El Picnic
Director: Elena Trapé

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Dolceca Ice Cream: Aqua Mangos



Dolceca Ice Cream: Aqua Mangos
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Advertising Agency: JWT, Cairo, Egypt
Director: Omar Hilal
Creative Director: Mohamed Hammady
Agency Head of Production: Reem Megahed
Production Company: The Producers
Post Production: Aroma

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Lexus: Color Shift



Lexus: Color Shift
TV Americas United States Automotive Team One Lexus
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Advertising Agency: Team One, USA
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Associate Creative Directors: Ryan DiDonato, Andrew Smart
Senior Producer: Beth Hagen
Account Director: Kelly Stevens
Account Supervisor: Gwen Ivey
Production: Serial Pictures
Director: Jonas Akerlund
Executive Producer: Violaine Etienne
Producer: Jessica Carlson
Editorial: jumP
Editor: Richard Cooperman
Assistant Editor: Samantha Noon
EP: Betsy Beale
Producer: Gavin Carroll
Color Grading: Company Three
Colorist: Dave Hussey
VFX: a52
Producer: Scott Boyajan
Flame: Andy Mckenna, Jesse Monsour
EP: Jennifer Sofia Hall
Mixer: Bob Gremore / Juice
Published: June 2013

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Gandhi Bookstores: Flashback



Gandhi Bookstores: Flashback
TV Americas Mexico Retail services Anonimo Gandhi Bookstores
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Advertising Agency: Anonimo, Mexico City, Mexico
Chief Creative Officer: Pepe Montalvo
Creative Director: Tino Velez
Agency Producers: Alejandro Fernandez, Hamsole Villeda
Account Manager: Cinthya Franch
Production Company: Central Films
Director: Rodrigo Garcia Saiz
Producer: Mauricio Francini
Cinematographer: Rodrigo Mariña
Art: Oscar Carnicero
Editor: Leonel Perez
Sound Design: Bernardo Bravo
Post Production: Central Films

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Lexus: Crowd



Lexus: Crowd
TV Americas United States Automotive Team One Lexus
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Advertising Agency: Team One, USA
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Associate Creative Directors: Ryan DiDonatoAndrew Smart
Senior Producer: Beth Hagen
Account Director: Kelly Stevens
Account Supervisor: Gwen Ivey
Production: Serial Pictures
Director: Jonas Akerlund
Executive Producer: Violaine Etienne
Producer: Jessica Carlson
Editorial: jumP
Editor: Richard Cooperman
Assistant Editor: Samantha Noon
EP: Betsy Beale
Producer: Gavin Carroll
Color Grading: Company Three
Colorist: Dave Hussey
VFX: a52
Producer: Scott Boyajan
Flame: Andy Mckenna, Jesse Monsour
EP: Jennifer Sofia Hall
Mixer: Bob Gremore / Juice
Published: June 2013

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Oral-B: Power of Dad



Oral-B: Power of Dad
TV Americas United States Electronics & Technology Publicis Oral-B
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Advertising Agency: Publicis Kaplan Thaler, NY, USA
Senior Vice President, Creative Director: Mark Ronquillo
Art Director: David Drayer
Copywriter: Heather Stiteler
Senior Producer: Deanna Shenn
Sound: Sound Lounge
Mixer: Glen Landrum
Post Production: Cutting Room
Editor: Conor O'Flynn
Post Executive Producer: Melissa Lubin
Post Producer: Kristine Polinksy
Finishing: Light of Day
Finishing Producer: Aynsley Connell
Smoke Artist: Peter Charles
GFX: Leo Nguyen
Flame Artist: Colin Stackpole
Head of Production: Kristen Barnard

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Apple: Making a difference. One app at a time



Apple: Making a difference. One app at a time
TV Americas United States Electronics & Technology TBWA Apple
Creative News. Subscribe for more videos!

Advertising Agency: TBWA\Media Arts Lab, USA

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понедельник, 10 июня 2013 г.

Oficina do Açúcar - We Make Your Dreams Come Cake




Oficina do Açúcar Cake Design: We Make Your Dreams Come Cake.
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Advertising Agency: Publicis, Lisboa, Portugal
Creative Director: João Braga
Art Directors: Pedro Oliveira, Fabio Santos, Andreia Alentado
Copywriters: João Braga, Tiago Caldeira
Agency Producer: Cristina Almeida
Editor: Hugo Lage
Sound Design / Arrangement: João Rola / Dizplay

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All eyes on the S4



Swisscom: All eyes on S4.
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The Samsung Galaxy S4 knows when you're looking and when you're not. A CLP billboard with built-in S4 offers the phone free to those who can keep their eyes fixed on the phone for 1 hour.
Sounds easy enough. Enter a string of distractions that try and divert our player's focus. From Hotdog sellers on fire, to Tourists asking for directions, stunt motorcyclists, buskers, arguing couples, cleaning staff and police dogs. A hilarious series of distractions using professional actors doing their best to cause a scene and steal away the attention of the contestants. Even a few celebrities dropped by to try and break player concentration -- including former Miss Switzerland Xenia Tchoumitcheva.

Advertising Agency: Heimat, Berlin, Germany
Chief Creative Officer/Founder: Guido Heffels
Chief Creative Officer: Myles Lord
Group Creative Director: Michael Schachtner
Copywriter: Raphael Hermann
Art Director: Lucas Schneider
Assistant Copywriter: Luis Jähner
Agency Producer: Alexander Münzer
Managing Superviser: Daniel Münch
Account Director: Christina Müller
Production: who's mcqueen?
Director: Kai Sehr
Technical Production: Perfect Fools

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The Glad Tent Case Study



Glad ForceFlex: The Glad Tent Case Study.
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Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R's: Reduce (by utilizing less plastic in our bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags?
Additionally, although the kitchen is usually their domain and Women (homemakers) are their target, we wanted to go broader (waste happens everywhere!) and younger (connect with consumers before and as they enter the category).

So we came up with an idea that would help the brand and their target take the fight against waste from the kitchen to the (outside) world, applying the "Reuse" principle to their product and building a relevant connection with Millennials.

And so The Glad Tent was born, a product intended to be used as a tent during Music Festivals (where people camp for days), and as a bag, at the end of the Festival, to dispose of people's trash. This way Glad would make the stand against waste -- even when people are just thinking of having fun -- easier and cooler.

Advertising Agency: Alma, Miami, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Director: Diego Yurkievich
Group Creative Director: Hernán Cerdeiro
Associate Creative Directors: David Alvarez Rizo, Juan Cruz Vassallo
Art Director: David Alvarez Rizo
Copywriters: Juan Cruz Vassallo, Enrique Beltran, David Santana Robaina
Executive Producer: Rodrigo Vargas
Associate Producer: Alberto Farinas
Strategic Insights Director: Virginia Reyes
Group Account Director: Maria Carolina Reimpell
Industrial Designer: Jonatan Baños
Director: Jorge Colon
Editor: Pablo Piriz / Upstairs Efx
Music company: Animal Music

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Atlantic Grupa - We are growing



Atlantic Grupa: We are growing.
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Advertising Agency: Imago, Zagreb, Croatia
Creative Director: Vanja Blumensajn
Art Director: Vinko Culjak
Copywriter: Vanja Blumensajn
Account manager: Danijela Delic
Creative director / Copywriter: Vanja Blumensajn
Art Director / Illustrator / Designer: Vinko Culjak
Account Director: Danijela Delic
Account Assistent: Martina Bek

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JEEP LEGENDARY ACCESSORIES - ORIGINAL



Jeep: Legendary Accessories.
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Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Art Director: Bram Coumou
Copywriter: Rafa Hernandez
Director: Zipi
Agency Producer: Alvaro Aparicio
Designer: Oscar Marchal
Print Producer: Amparo Cembellín
Account: Ricardo del Campo, Eduardo Gomez-Escolar, Cristina Baixas

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Orange Stunt 'The high speed walkway' VA



Orange: The high speed walkway.
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To illustrate the speed and smoothness of the 4G network, and to show how it will change our current perceptions, Orange and its advertising agency Publicis Conseil came up with the idea to use an everyday object in an unusual way; a moving walkway that moves so fast it allows you to experience a unique feeling of speed.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Copywriter / Art Director: Jean-Philippe Vasseur
Assistant Art Director: Camille Vernier
Account managers: Marie Wallet, Claudia Weiss

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MUY HISTORIA - WEB 'GUERNICA' video case



GyC España: Muy Historia
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URL: http://www.lahistoriahacelahistoria.com

To commemorate the anniversary of Guernica's bombing, Grey created for "Muy Historia" magazine an interactive site telling the causes of the shelling in the Basque city.
To do so, they tried to recreate the events and characters behind the scenes using the same technique as Picasso when immortalizing the catastrophe back then in its famous painting: "Guernica". To do so, we carried out a comprehensive study of the technique and symbols used in the famous painting, and as from then, created in one canvas a new "Guernica", including the facts that caused the shelling. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events.
The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events.
The website was visited for so many people, indeed the brand got many more value.

Advertising Agency: Grey, Spain
Creatives: Antonio Montero, Enric Nel.lo, Fernando Riveros, Matías López Navajas, Nacho Gómez, Juanjo Rogado, Mateto Buitrago, Cristina Malcorra
Accounts: Roberto Sánchez Simón, Mercedes Ruiz
Digital production: Kiko Rodríguez, Óscar García
Ilustrator: Fernando Centrangolo

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Travel Yourself Interesting - Expedia co uk



Expedia: Bulgaria, Himalayas.
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Advertising Agency: Name, City, Country Ogilvy & Mather, London, UK
Executive Creative Director: Gerry Human
Art Director: Miguel Nunes
Copywriter: Simon Lotze
Agency Producer: Ruth Darsow
Producer: Alicia Farren
Director: Frank Todaro
Production Company: Moxie Films
Music: SIREN
Post Production: Framestore
Editor: Bill Smedley, Work Post

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Heineken - The Kick



Heineken: The Kick
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Advertising Agency: Rothco, Dublin, Ireland
Creative Director: Alan Kelly
Art Director: Stephen Rogers
Account Director: Grace Looney


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Old Spice - Shave



Old Spice: Shave.
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Advertising Agency: Wieden + Kennedy, Portland, USA

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пятница, 7 июня 2013 г.

McDonald's: French Fries Story



McDonald's: French Fries Story
TV Europe Ukraine Food DDB McDonald's. Creative News. Subscribe for more videos!

Advertising Agency: DDB, Ukraine
Deputy Creative Director / Art Director: Vladislav Kunets
Copywriter: Eugene Gryaznov
Strategic Planning Director: Yuliya Yashina
Account Director: Anna Zaytseva
Senior Account Manager: Ekaterina Reznikova
Production company: Esse House
Executive Producers: Vitaliy Sheremetiev, Andreas Wentz
Producers: Tamara Holub, Laura Montero Diez
Director: Ivan Sautkin
DoP: Yuriy Barsuk, Jann Doeppert
Actor: Matthieu Frasse-Perange
Art Directors: Anna Tavlinskaya, Nacho Guerrero
Wardrobe Stylists: Antonina Belinska, Elisa de Andres
Food Stylists: Sophiya Gukaylo, Paloma Hernandes
Editor: Yuriy Kovtun
Colorist: Philipp Orgassa
Lyrics: Kateryna Babkina
Vocal: Nataliya Potapenko
Visual effects: Terminal FX
VFX Supervisor: Roman Bazyuchenko
Post Production Producer: Anna Viktorova

Trendi & Lily kaksi loistavaa on liittynyt yhteen



Trendi & Lily: United States of Women
TV Europe Finland Media McCann Erickson Trendi & Lily. Creative News. Subscribe for more videos!

Advertising Agency: McCann, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Graphic Designer: Hanna Kinnunen
Assistant Art Director: Kalle Oksa
Head of digital: Heikki Lehto
Senior developer: Karolina Hurmerinta
Senior developer: Teemu Lahti
Animation / Post production: Joni Lyytikäinen
Agency Producers: Yrjö haavisto, Jyrki Poutanen
Account Director: Petteri Lillberg
Photographer: Marko Rantanen
Published: June 2013

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Nationale Nederlanden 'Do re mi'



Nationale-Nederlanden: Do re mi. Creative News. Subscribe for more videos!

Nationale-Nederlanden, the biggest insurance company in The Netherlands introduces something new: Insurances. Not like the ones you know, but rock hard service promises like Insurance #1: 100% satisfaction with your car claim, or else 4 months premium back. This new proposition is communicated in a spot directed by Sam Cadman with Franz Lustig as DOP. We see a contemporary 'Family von Trapp' happily singing 'do re mi' while passing a bucket. Only in the end we see why: their beloved family van is engulfed in raging flames. But the family of nine is carefree as can be. Thanks to the Insurance of Nationale-Nederlanden.

Advertising Agency: JWT, Amsterdam, Netherlands
Account Director: Andreas Möller
Strategy: Jan Bouts
Executive Creative Director / Concept / Copywriter / Art Director: Bas Korsten
Screen producer: Francoise Tanis
Director: Sam Cadman
Production Company: Rogue Films
Producer: Kate Hitchings
Director of Photography: Franz Lustig
Post Production: The Mill
Music: Do-Re-Mi, Rodgers&Hammerstein / Massive Music
Sound Studio: Michael Sauvage / Warnier

Advertising Agency: MK Norway, Oslo, Norway
Creative Director: Armando Zuniga
Art Director: Jens Gundersen
Copywriter: Anders Holm
Account Director: Einar Rustad Nilssen
Director: Fergus Stothart
Production Company: ACA Films LA
Producer: David Chipon

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DEWmocracy is Here



Mountain Dew: Dew Drop
TV Americas Canada Non-alcoholic drinks BBDO Mountain Dew. Creative News. Subscribe for more videos!

Advertising Agency: BBDO, Toronto, Canada
Creative Director: Jaimes Zentil
Art Director: Craig Brandon
Copywriter: Johnny Pavacic
Director: The Cronenweths
Production Company: Code Film
Executive Producer: Thomas Rickert
Producer: Chris Boddy
Published: April 2013

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Arla The soft ice cream is coming home



Arla Foods: The soft ice cream is coming home
TV Europe Sweden Food BBDO Arla. Creative News. Subscribe for more videos!

Advertising Agency: ANR BBDO, Stcokholm, Sweden
Creative Director: Andreas Lönn
Art Director: Marcus Göransson
Copywriter: Fredric Antonsson
Director: Joakim Eliasson / Film de Liberté
Published: May 2013

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GaragesASX



Mitsubishi Motors: Garages
TV Europe Norway Automotive MK Mitsubishi. Creative News. Subscribe for more videos!

Advertising Agency: MK Norway, Oslo, Norway
Creative Director: Armando Zuniga
Art Director: Jens Gundersen
Copywriter: Anders Holm
Account Director: Einar Rustad Nilssen
Director: Fergus Stothart
Production Company: ACA Films LA
Producer: David Chipon

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PIENIĄDZE MOGĄ POKONAĆ RAKA



Alivia Foundation: Money can defeat cancer
TV Europe Poland Public interest DDB Alivia. Creative News. Subscribe for more videos!

Money can defeat cancer, donate alivia.org.pl

Health Care in Poland is underfunded. This is especially evident in the case of cancer patients. There is very limited or no access to the new generation of drugs. Several treatment methods, like immune therapy or molecular targeted chemotherapy, are not available in Poland, nor funded by the National Health Fund. Alivia is an Oncology Foundation that believes that more often than not, in Poland the most important missing factor in the fight against cancer… is money. In our non-for-profit campaign, we followed the road less travelled. Instead of the cliché route of “emotional blackmail” we chose to empower people, to give them hope and show them that cancer is something you can fight and conquer. With the help of essential resources, cancer can be defeated. Crayfish in Polish is cancer.

Advertising Agency: DDB, Warsaw, Poland
Creative directors: Zuzanna Duchniewska, Maciej Waligóra
Art director: Maciej Twardowski
Copywriter: Michał Desowski
Project manager: Katarzyna Seyfried
Account: Magdalena Różycka
Script: Maciej Twardowski, Michał Desowski
Postproduction house: Platige Image
Director: Damian Nenow
Art director: Kamil Pohl
Concept art: Kuba Jabłoński
Rendering supervisor: Michał Gryń
Compositing: Manuela Balk, Dennis Nikolayenia
Producer: Justyna Supernak
Sound director: Jakub Pietrzak / studio Box Postproduction
Music: Archive / „Fuck you”

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четверг, 6 июня 2013 г.

McDonald's 1 3 Smokey Chili



McDonald's: Smokey Chili, Hevikana, Nam's. Creative News. Subscribe for more videos!

Advertising Agency: DDB, Helsinki, Finland
Art Director: Jaakko Kastari
Copywriter: Jani Tynnilä
Account Director: Jarno Lindblom
Project Managers: Inka Karvonen, Päivi Lång
Creative Director: Vesa Tujunen
Production Company: Piñata
Producer: Johanna Luoto
Director / Designer: Tuomas Korpi
Lead Compositor: Mika Rantala
2D Animation: Mikko Vormala
3D Artist / Animation: Ville Ikonen

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Lexus 'Steps'



Lexus: Steps. Creative News. Subscribe for more videos!

Advertising Agency: CHI&Partners, London, United Kingdom
Director: Daniel Kleinman
Executive Creative Director: Jonathan Burley
Art Director: Monty Verdi
Copywriter: Micky Tudor
Agency Producer: Rosie Evatt, Ellie Fry
Production: Rattling Stick

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